Public Relations has a lot of functions yes, but one of them are definitely being a Designer. It does not matter if you are the technician or the manager. You have the power to design your companies image the way you want it to be. Your companies’ image is in your hands. Oh don’t we as Public Relations Practitioners just love it to be in charge?
All my fellow Public Relations Practitioners here follow a few tips what I have learned so far. Even if we are designers and like to be creative, remember to keep it simple. Editors, Stylists and Writers are lost in a sea of fancy press kits and press releases. The world is changing fast and you need to identify the changes and adapt to it! Before you spend lots of money on printed press kits rather replace it with digital press kits which is much cheaper. Good and relevant photos are still a must! Know what your product looks like for the general audience. Also know your publications, what types of work they cover and what they prefer from a Public Relations Practitioner.
So yes I will say we can think of ourselves as designers, because we are. That is exactly what we do. We are designing companies into something extra ordinary.
PR Practitioners should be creative, i.e. designers. We need to give extra attention to the finer details.
ReplyDeleteThank you for the tips!!
You are right! PR is the artistic skill to craft and manage a company image to the specific needs of a unique business. That is why we are creative, outgoing and imaginary people while also being great leaders in the business industry.
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