Fail to prepare – prepare to fail

stickylearning.com.au

Preparation...  What a key word for any task or activity no matter how small or big it is in life and business.  You need to make a habit of preparing and you will start making a habit of achieving success.

I came across an interesting statement by Abraham Lincoln:

‘If I had eight hours to chop down a tree, I’d spend six sharpening my ax.’

I learned through experience that preparation is also a very important part of time management.  No matter how much you have to do, if you first take a few minutes to plan and prepare you will achieve so much more.

It is always a good idea to be prepared, even if you think it is not necessary.  If you fail to prepare yourself you can really prepare to fail. 

Before you do something or make an important decision first analyze all the factors which can have a possible effect on the outcome.  Consider all your options and weigh the pros and cons. This does not only apply to general life, but is extremely important in PR.  You can never be unprepared in anything you do in PR.  At least our PR people can think off our feet, but we should plan so well to always expect the unexpected.