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For those of you who do not know, I started working for a PR agency on 1 June 2011. Coming out of a kind of corporate environment it was and still is a huge adjustment getting used to work for an agency. You work very long hours most of the days and have so much more work and responsibilities. Having a few clients makes it interesting but at the same time it is a huge challenge. You need to know your clients, their target audiences, competitors and relevant media by heart.
PR is also a hugely competitive industry. If you do not keep your client happy they can open it up to pitching at any time. I recently experienced two cases where other companies tried to take our clients. It is a dog eat dog world out there and we need to be on our feet at all times.
I have so much respect for people opening their own agencies. It maybe looks like it is all fame and fortune but it is so much hard work and lots of stress that goes into building a business.
Yes life as a PR is hard, but I still love it.
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